HARLEY BREAKS GROUND ON PERMANENT STURGIS LOCATION
New Harley-Davidson Rally Point will help solidify The Motor Company’s presence in Sturgis for the next 75 years.
March 25, 2015 By Andrew Bornhop
Harley-Davidson Rally Point Stage
Today in Sturgis, South Dakota, Harley-Davidson and city officials announced that The Motor Company will build a permanent year-round space for riders at the corner of Main St. and Harley-Davidson Way (formerly 2nd St.). Called the Harley-Davidson Rally Point, it will include a stage for events, concerts and weddings. Plans also call for an elevated area that will allow riders to take pictures of their motorcycles with the Sturgis sign serving as a backdrop.
“Sturgis is a mecca for riders around the world. The Harley-Davidson Rally Point establishes a new site in downtown Sturgis for people to gather year round,” said Bill Davidson, great-grandson of Harley-Davidson founder William A. Davidson and vice president of the Harley-Davidson Museum. “The renaming of 2nd Street to Harley-Davidson Way honors the legacy of our company’s founders along with all the extraordinary men and women who ride our motorcycles.”